Marta IB – Medium

Marta IB

The Socratic Method: A Philosophical Approach to UX Feedback

In User Experience design, feedback is the cornerstone of innovation and improvement. But how can we elevate our feedback to foster deeper…

Mar 11

Socrates thinking

Mar 11

Designing for Cybersecurity: Principles, Practices, and Putting Users First

The cybersecurity industry is one of the most complex yet critical fields for design. It requires creating intuitive, user-centered…

Dec 30, 2024

Abstract drawings in red to symbolize the concept of cybersecurity

Dec 30, 2024

Why Content Comes First: A Lesson in Design and Copy

It started as a simple project — a landing page. Nothing too complicated. Just a clean, compelling page that would tell a story, convert…

Nov 30, 2024

Abstract copy of a puzzle that completes thanks to the final copy

Nov 30, 2024

UX Cosmos: Aventuras en Agencias, ser Freelance y diseñadora in-house

En el intrincado terreno de la experiencia de usuario, un alma perdida tiene tres formas distintas de encontrar su lugar en la industria…

Sep 17, 2024

Nave espacial surcando el espacio

Sep 17, 2024

El Mundo Encantado del Diseño UX: Un Cuento de Hadas para la Era Digital

Érase una vez, en el vasto reino de Internet, un grupo de seres mágicos conocidos como los Diseñadores UX. Piensa en los diseñadores UX…

Sep 16, 2024

Un bosque encantado con elementos tecnol

Sep 16, 2024

Mejorando la Usabilidad de Gov.UK: La Clave de una Experiencia de Usuario Holística

Una imagen visual abstracta en blanco y negro que ofrece un diseño alternativo, pero aún alineado con los temas de Gov.UK y los sistemas de…

Sep 15, 2024

Bandera abbstracta de UK

Sep 15, 2024

Enhancing Gov.UK’s Usability — The Vital Role of a Holistic User Experience

The Gov.UK website is often celebrated as a shining example of how government services can be unified under a single digital platform.

Sep 15, 2024

Bandera abbstracta de UK

Sep 15, 2024

Streamlining Design-Dev Collaboration: The GenSaaS Toolkit Case Study

This case study is aimed at detailing the process for our comprehensive toolkit to improve collaboration between design and development

Aug 25, 2024

Figma GenSaaS page

Aug 25, 2024

The Art of UX Design: Hippi Ibz Colour and Typography Choices

Overview

May 21, 2024

Mockup of Hippi Ibz site

May 21, 2024

Revolutionizing Healthcare, a failed startup project and a Free UI Kit

Overview

May 15, 2024

A mockup of a medical dashboard screen in a desktop

May 15, 2024

Marta IB

Marta IB

Anthropologist by heart, UX Designer by choice. Follow me for stories at the crossroads of culture and design → https://martaib.com/

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