Marta IB – Medium

Marta IB

Why Content Comes First: A Lesson in Design and Copy

It started as a simple project — a landing page. Nothing too complicated. Just a clean, compelling page that would tell a story, convert…

Nov 30

Abstract copy of a puzzle that completes thanks to the final copy

Nov 30

UX Cosmos: Aventuras en Agencias, ser Freelance y diseñadora in-house

En el intrincado terreno de la experiencia de usuario, un alma perdida tiene tres formas distintas de encontrar su lugar en la industria…

Sep 17

Nave espacial surcando el espacio

Sep 17

El Mundo Encantado del Diseño UX: Un Cuento de Hadas para la Era Digital

Érase una vez, en el vasto reino de Internet, un grupo de seres mágicos conocidos como los Diseñadores UX. Piensa en los diseñadores UX…

Sep 16

Un bosque encantado con elementos tecnol

Sep 16

Mejorando la Usabilidad de Gov.UK: La Clave de una Experiencia de Usuario Holística

Una imagen visual abstracta en blanco y negro que ofrece un diseño alternativo, pero aún alineado con los temas de Gov.UK y los sistemas de…

Sep 15

Bandera abbstracta de UK

Sep 15

Enhancing Gov.UK’s Usability — The Vital Role of a Holistic User Experience

The Gov.UK website is often celebrated as a shining example of how government services can be unified under a single digital platform.

Sep 15

Bandera abbstracta de UK

Sep 15

Streamlining Design-Dev Collaboration: The GenSaaS Toolkit Case Study

This case study is aimed at detailing the process for our comprehensive toolkit to improve collaboration between design and development

Aug 25

Figma GenSaaS page

Aug 25

The Art of UX Design: Hippi Ibz Colour and Typography Choices

Overview

May 21

Mockup of Hippi Ibz site

May 21

Revolutionizing Healthcare, a failed startup project and a Free UI Kit

Overview

May 15

A mockup of a medical dashboard screen in a desktop

May 15

Crafting Clarity: Writing UX Freelancing Contracts

Hello there, fellow UX adventurers! Navigating the freelance universe requires more than just a keen design eye and a toolkit filled with…

Apr 22

Crafting Clarity: Writing UX Freelancing Contracts

Apr 22

The Art of Words in Digital Design: Copywriting vs. UX Writing

Introduction

Apr 4

Abstract representation of copywriting and UX writing crashing.

Apr 4

Marta IB

Marta IB

Anthropologist by heart, UX Designer by choice. Follow me for stories at the crossroads of culture and design → https://martaib.com/

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